CCR Questions Blog

 Name: Willow Rivera

Creative Critical Reflection

1.     How does your product use or challenge conventions AND how does it represent social groups or issues? 

Apple commercials are usually done in two ways. the product is usually showcasing the product's features or being used by people. The product is always shown by celebrities or people with tech backgrounds. We wanted to challenge that during our commercial. Since this is a school project, we wanted to incorporate that into the ad. The commercial is from the perspective of an everyday student. We show different elements to what the students would be doing with said MacBook while showing off its features. The actors are shown using various apps found on the MacBook. One actor is shown using the word app that is already installed on the computer as the other actor is listening to music which is another feature on the MacBook. 


2. How does your product engage with audiences AND how would it be distributed as a real media text? 

Apple is one of the most used products or labels used today. Since my group and I choose to advertise a MacBook, we are trying to persuade the public to buy one. We used multiple shots from different angles and lengths. We chose to do it in a way to adhere to students. It allows them to see what it would be like to have one of their own. I could see our commercial being used as a YouTube ad. It’s an amazing broadcasting site and would be seen by millions. Teenagers looking for birthday or Christmas presents can show their parents as a way to sway their opinion on their child having a computer. Another place I can see the commercial placed on the side of a BuzzFeed quiz. The site is used daily, and it is noted for having various ads on the website.

 

3.     How did your production skills develop throughout this project? 

I would definitely say that my production skills have developed throughout the time spent on this project. I’ve never thought I would be used as an actor, but I enjoyed it. My production skill improved because I learned how to manage and work with a group and comminate more with others. Planning is one of the essential skills that I have developed. I have learned that the story needs to make sense and need to give something back to the audience There were many ideas that I have thought of during the process of production but not all of them could make it to the final production. A key part of this commercial was to persuade people into buying our product and using the method we used I feel it was most effective.

 

4.     How did you integrate technologies – software, hardware, and online – in this project? 

I feel as if including technology such as the software used to edit was very easy to integrate into our project due to our product. We got to represent apple and advertise a MacBook. This product is widely recognized for its editing software- iMovie. During this project, I wasn’t the editor, but I saw how the process was done. We utilized a variety of mediums to produce my movie. Throughout the whole process, I understood the true potential of working with many resources. Achieving a better outcome than we even anticipated. Using Online Websites such as Canva to produce the ending quote in our commercial. Like I mentioned before, MacBook is equipped with iMovie which was used to edit the entire commercial. The software allowed the editor of our ad, Jacob, to add sound effects and recorded shots. cut, merged, and overlapped the video with the audio. 



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